EFFECT OF COMPETITIVE STRATEGY SWOT ANALYSIS USING THE IMPROVEMENT OF SALES IN INDONESIA PT.TDLABS
RACHMAT Sunarya [15212835], THE EFFECT OF COMPETITIVE STRATEGY SWOT ANALYSIS USING THE IMPROVEMENT OF SALES IN INDONESIA PT.TDLABS, LEVELS OF EQUIVALENT SCIENTIFIC WRITING YOUNG SCHOLARS
ABSTRACTION
Rachmat Sunarya, 15212835 EFFECT OF COMPETITIVE STRATEGY SWOT ANALYSIS USING THE IMPROVEMENT OF SALES IN. TDLABS INDONESIA PI. Department of Management, Faculty of Economics, University Gunadarma Keywords: Analysis of the competitive strategy with a SWOT analysis on PT.TDLABS INDONESIA (x + 41 + Appendix) Enterprises managerial strategy is to cultivate the power of companies to exploit the business opportunities that arise in order to achieve company goals that have been set according to the mission that has been determined. PT. TDLABS Indonesia is one of the many companies of household appliances will see their competitive rivalry, especially in the sales sector, so PT. Indonesia TDLABS manejerial feel to fix the system and the distribution system, even if the actual PT. TDLABS Indonesia has a wide enough market share. With increasing competition in the business of PT. TDLABS INDONESIA tersadar.dan hope these changes are expected to the company’s performance will be better than before, so the company is able to compete with other competitors, especially in the sales sector. From the research results can be concluded that the right marketing strategy undertaken by PT. TDLabs Indonesia in increasing sales today is using Strategy Aggressive (growth), this shows the condition of the companies that are in quadrant 1, which uses the power or excellence which is owned enterprises, covering system companies, products and secure a good, good service quality, good marketing, product marketing, strategic location, and financial condition. Meanwhile, according to SWOT matrix analysis in peroleg value of 4.90 that is SO strategy that has the best value (best-value) Bibliography (2001 -2010)
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